Dede, born Precious Ashiogwu, is a bold and charismatic Nigerian entrepreneur and reality TV star who gained national attention as a standout housemate on Big Brother Naija (BBNaija) Season 10, themed “10/10.”
With her fearless personality, unapologetic attitude, and Gen-Z energy, Dede has quickly become one of the most talked-about contestants of the season.
- Real Name: Precious Ashiogwu
- Nickname: Dede
- Date of Birth: October 23, 2001
- Age: [calculate_years datestring=”10/23/2001″] years old
- Birthplace: Delta State, Nigeria
- Nationality: Nigerian
- Ethnicity: Nigerian
- Religion: Christianity
- Profession: Entrepreneur, Reality TV Personality
- Net Worth: Estimated $5,000 – $30,000 USD
- Relationship Status: In a Relationship
- Instagram: @dede_ashiogwu
Who is Dede from BBNaija Season 10?
Dede is a vibrant personality known for her confidence, wit, and chaotic charm. As one of the female housemates introduced in BBNaija Season 10, she instantly grabbed attention by calling herself a “Gen-Z baddie” from Delta State who came to “shake the house.” Her unapologetic attitude and flair for drama have made her a fan favorite and a trending topic on social media.
Early Life and Education
Dede was born on October 23, 2001, in Delta State, Nigeria, to Mr. and Mrs. Ashiogwu. Raised in a Christian home, Dede grew up embracing her culture and values. Though she has kept information about her siblings private, her strong connection with her parents—especially her mother—has played a central role in shaping her journey.
Career and Rise to Fame
Before entering the BBNaija house, Dede was already making waves as a young entrepreneur with a focus on fashion and lifestyle. She moved to Lagos in 2025 to explore bigger opportunities and expand her brand. Her business ventures reflect her creativity, ambition, and relentless hustle.
Dede’s life changed dramatically when she joined Big Brother Naija Season 10, which premiered on July 26, 2025. She was the 15th female housemate introduced, and she didn’t waste time making a bold impression.
“I’m bringing plot twists, the bag, and the spotlight—unapologetically,” she declared during her entrance.
Her presence on the show has significantly boosted her visibility, turning her into a rising celebrity in Nigeria’s entertainment scene.
Filmography
- Big Brother Naija Season 10 (2025) – Housemate
Personal Life and Relationships
Outside the spotlight, Dede leads a life rooted in authenticity and loyalty. She is currently in a relationship that she describes as “finally feeling right,” suggesting a phase of emotional growth and stability.
Dede values family, loyalty, and truth, often prioritizing quality over quantity in her relationships. One of her proudest accomplishments is buying a house for her mother, a move that symbolizes her deep commitment to family and gratitude for her upbringing.
Her personality blends fierceness with nonchalance, and she thrives in chaos—qualities that make her stand out in the BBNaija house. Dede lives by her mantra: faith over religion, and she brings a raw, unfiltered edge to everything she does.
Net Worth
As of 2025, Dede’s net worth is estimated to be between $5,000 and $30,000 USD. Her income stems primarily from her fashion and lifestyle business, alongside possible endorsement deals and earnings from her participation in Big Brother Naija.
Social Media
Dede is active on Instagram, where she connects with fans and showcases her vibrant personality, fashion sense, and behind-the-scenes moments from her BBNaija journey.
Instagram Handle: @dede_ashiogwu
Why Fans Love Dede
Fans admire Dede for her boldness, relatability, and unapologetic vibe. Her mix of Gen-Z charisma, business smarts, and emotional authenticity makes her one of the standout personalities of BBNaija Season 10.
Whether she’s clashing with fellow housemates or opening up about her personal struggles, Dede brings intensity and entertainment, leaving viewers eager to see more of her story unfold.
Conclusion
Dede, aka Precious Ashiogwu, is more than just a reality TV star—she’s a representation of Nigeria’s bold new generation of women. From her entrepreneurial hustle to her fiery presence on Big Brother Naija, Dede continues to rise as a force to be reckoned with in Nigeria’s entertainment and business landscape.
If you’re following BBNaija Season 10, Dede is one housemate you can’t ignore.
