It’s that time of the year again—when fans across Africa glue their eyes to their screens, social media explodes with updates, and new stars are born overnight. Yes, Big Brother Naija is back, and Season 10 is shaping up to be the most thrilling yet.
From surprise housemates and brand-new themes to explosive twists and a jaw-dropping grand prize, BBNaija 10 promises drama, romance, controversy, and entertainment like never before. Whether you’re a die-hard fan or a casual viewer, this season is one you don’t want to miss.
MultiChoice Nigeria, announced the highly anticipated return of Africa’s biggest reality television show, Big Brother Naija, for its landmark 10th season. Set to premiere over two nights on Saturday, 26 July and Sunday, 27 July 2025, the new season promises 10 weeks of captivating drama, strategic gameplay, and unparalleled entertainment, culminating in the grand finale on Sunday, 5 October 2025. The audition process for this milestone season was meticulously designed to unearth the most engaging and dynamic personalities from across Nigeria. Audition registrations were held from 3 May to 7 May 2025, and saw an overwhelming response, followed by rigorous in-person auditions conducted in Lagos, Abuja, and Enugu from 16 May to 18 May 2025. Speaking on the upcoming season, Busola Tejumola, executive head, General Entertainment, MultiChoice Group, expressed her excitement: “Today we are not just announcing another season, we are celebrating a legacy.”
A Decade of Drama: BBNaija’s Journey So Far
Since its revival in 2017, Big Brother Naija has grown into a cultural phenomenon. Each season has introduced fresh personalities, unforgettable moments, and viral trends. From Efe’s “Based on Logistics” to Mercy’s record-breaking win, every edition has left a mark.
Season 10 celebrates a decade-long legacy of storytelling, self-expression, and social impact. With that in mind, the organizers are pulling out all the stops to make this year’s show historic.
New Theme, New Thrills
This season’s theme is still under wraps, but early teasers suggest a fusion of past glory with futuristic vibes. Rumors hint at a house design inspired by African futurism—blending tradition and modernity.
Expect weekly plot twists, new formats for eviction, and secret missions that keep housemates and fans on edge. The producers have promised more audience engagement and a twist that may bring back past housemates in unexpected ways.
While the official theme for Season 10 will be unveiled on the premiere night, viewers can anticipate a fresh wave of excitement. The beloved Ebuka Obi-Uchendu is returning as host, guiding viewers through every twist and turn of the season. This 10th season also has the highest prize at stake – valued at a whopping N150million.
Meet the Housemates: Fresh Faces, Bold Stories
As always, the identities of the new housemates are kept top secret until launch night. But one thing is certain: they will be diverse, bold, and ready to entertain.
Season 10 is expected to include contestants from different parts of Nigeria and possibly other African countries. From entrepreneurs and creatives to activists and influencers, the housemates will reflect the dynamic spirit of Africa’s youth.
The Host with the Most: Ebuka Returns
Fan-favorite host Ebuka Obi-Uchendu returns to anchor the show. Known for his fashion-forward looks, savage questions, and effortless charisma, Ebuka is ready to stir the pot and keep things spicy.
His presence guarantees memorable Sunday live shows filled with unexpected twists, emotional evictions, and exclusive interviews.
Prize Money and Sponsorship
The prize for this season is expected to surpass previous seasons, N150million in total winnings. Alongside cash, the winner will receive a brand-new car, an all-expense-paid trip, brand endorsements, and other luxury rewards.
BBNaija 10 is also backed by top-tier sponsors, hinting at even grander tasks and house experiences powered by leading Nigerian and international brands.
Where and How to Watch
Viewers can catch all the live action and special broadcasts on DStv Channel 198, GOtv Channel 49, and Showmax. The live Sunday eviction shows will air exclusively on Africa Magic Showcase (DStv Channel 151, GOtv Channel 8), Africa Magic Family (DStv Channel 154, GOtv Channel 7) and on Showmax.
DStv and GOtv subscribers can also watch the show on the go using the DStv and GOtv Stream apps available on the Google Play Store and IOS App Store.
Social Media Buzz: #BBNaija10 Takes Over
Even before launch, hashtags like #BBNaija10, #BBNaija2025, and #MeetTheHousemates are already trending. Expect your timelines to be flooded with memes, stan wars, live updates, and fan predictions.
Whether you’re Team Drama or Team Romance, BBNaija 10 will dominate the digital conversation all season long.
Why BBNaija Still Matters
More than just a reality show, BBNaija has become a launching pad for African talents. It has turned ordinary people into music stars, movie actors, fashion icons, and entrepreneurs. Beyond entertainment, it provides a platform for social issues to be debated, from mental health to gender roles.
In a country where youth struggle with unemployment and visibility, BBNaija remains a beacon of hope and opportunity.
