South African hip-hop rapper Nasty C has finally gotten signed to the international record label, Def Jam recordings.
A huge win for the 23-year-old rapper, the pact was signed as an exclusive courtesy of a joint venture with Universal Music Africa.
Taking to the center stage to announce the new entrant, Def Jam Recordings interim chairman/CEO Jeff Harleston stated;
“Nasty C is a unique and forward-thinking artist who is at the forefront of a new generation of rappers emerging from Africa.
Def Jam is a globally recognized brand synonymous with excellence in hip-hop, and we are excited to welcome Nasty C — an international star with real vision and talent — into the family.”
Nasty C, expressing his excitement at this pact, said, “It’s an iconic record label and has made the careers of many of the artists I look up to.” And he takes his new “powerful” family seriously.
To usher himself in officially, he has released the video for “There They Go” yesterday.
Nasty C made a debut on the music scene with the release of his first mixtape, One Kid, A Thousand Coffins but won the hearts of many Nigerians after he performed Said with Runtown on the Coke Studio Africa.
Loved by viewers, Coke made a video off it. Since then, he has become not just an African rap hero but has gained international recognition including a nomination for a BET Hip-Hop Award in the best international flow category and an MTV Europe Music Award.
